How I Can Help
Built for small ecommerce brands that want email taken seriously, without the overhead of a big agency.
Campaigns
I plan, write, design, and build Klaviyo campaigns that keep your email calendar moving and tied to what’s happening in the business, from promotions and launches to seasonal pushes and evergreen sends.
Flows
I build and improve the automations that keep working behind the scenes, including welcome, browse abandonment, cart, post-purchase, and winback flows, so more revenue comes through without relying only on one-off sends.
Segmentation And Optimization
I refine who gets what, when they get it, and how it performs over time, using smarter targeting, testing, and ongoing adjustments to improve relevance, engagement, and revenue.
How I Can Help
Built for small ecommerce brands that want email taken seriously, without the overhead of a big agency.
38%
Smith Farms Skincare
Lift in flow revenue after improving core lifecycle automations and tightening the post-purchase journey.
38%
Smith Farms Skincare
Lift in flow revenue after improving core lifecycle automations and tightening the post-purchase journey.
38%
Smith Farms Skincare
Lift in flow revenue after improving core lifecycle automations and tightening the post-purchase journey.
Why Email Better
Built for small ecommerce brands that want email taken seriously, without the overhead of a big agency.
Directly with me
No layers, no handoff, no getting passed around. You work directly with the person doing the strategy and execution.
Built for ecommerce
Everything is focused on what actually matters for a growing store, campaigns, flows, retention, and repeat revenue.
Segmentation
You get hands-on support without bloated retainers, slow processes, or paying for a team you do not need.
Email that gets done
A lot of brands know email matters, but it keeps slipping down the list. I help make sure it gets done properly and consistently.
I start by reviewing your current Klaviyo setup to understand what’s already in place, what’s missing, and where the biggest gaps are. That includes flows, campaigns, segmentation, signup forms, and how email is contributing to the business today.
From there, I narrow in on the areas most likely to have the biggest impact first. Depending on the account, that might mean improving core flows, building a more consistent campaign rhythm, tightening segmentation, or fixing parts of the setup that are underperforming.
Once the priorities are clear, I handle the work needed to move things forward. That can include planning campaigns, writing copy, building emails in Klaviyo, improving automations, refining targeting, and making sure execution stays aligned with the business.
After that, the focus shifts to improving performance over time. I look at what’s working, what can be tested, and where small changes can lead to better results, whether that’s stronger engagement, better flow performance, or more revenue from email overall.
Once the priorities are clear, I handle the work needed to move things forward. That can include planning campaigns, writing copy, building emails in Klaviyo, improving automations, refining targeting, and making sure execution stays aligned with the business.
No. If you’re already on Klaviyo, I can work with what you have. If you’re using something else and thinking about switching, I can help you decide whether it makes sense.
Yes. I can help with both ongoing campaigns and lifecycle flows, depending on what your store needs most right now.
Yes. You work directly with me, so communication stays clear and things move faster.
Not necessarily. A smaller list can still perform well if the setup is solid and the messaging is relevant. In many cases, improving flows and consistency matters more than list size.
That’s common. A lot of small brands know email matters, but it gets pushed aside. Usually the first step is cleaning up the basics and focusing on the highest-impact opportunities first.
I handle the strategy, copy, design direction, and implementation in Klaviyo, so you do not need to hire multiple people to get email moving.
If you run an ecommerce brand and want email to become a more consistent part of your revenue, it’s probably worth a conversation.
Ready To Make Email Pull Its Weight?
If you want help with Klaviyo strategy, copy, design, and implementation, book a call and tell me what’s going on.